Over the past 8 years we have assembled a unique team of designers, developers and strategists that create amazing solutions for amazing companies with impact on a global scale.
Treeline was founded in December of 2004 in Lake Tahoe, California with the primary objective of creating interactive rich media resources for destination resorts. Since then, we've migrated to San Diego becoming an industry leader in web and mobile application development.
The true measure of success is with qualitative metrics but once in a while it sure is nice to get a pat on the back from your peers. Over the years we have been fortunate to win a number of awards for a diverse set of our creations.
Home sweet home
We were born out of the mountains but have stretched our roots to the beach. While the Treeline team spans the world, we gratefully designate San Diego, California as our home.
Acceptance into a tribe is a right of passage that allows individuals to connect with peers. Our tribe is diverse but the Treeline team is unified by a common goal: empowering people with technology and simple, elegant solutions.
President and Creative Director
Jake is responsible for managing the strategic growth of Treeline through acquisition of clients like ESPN and Viacom while building the internal human assets for streamlined fulfillment. His background in both technology and user experience allows him to pair key emerging technologies with innovative design to maximize the user experience of client products. Prior to Treeline Jake worked at Motive Advertising through their 10m in funding, leading the creative direction and product design of their proprietary affiliate advertising system. Before that he worked in the interactive industry producing online products for pharmaceutical and manufacturing clients.
Director of Interactive
At Treeline Adam manages the operational execution and client interaction for enterprise technology implementations and agency relationships. He specializes in implementation of open source frameworks such as Drupal or Kohana, and combining these technologies with scalable DevOps workflows to manage collaboration across teams. His experience includes working with EMC, Fujitsu, FusionStorm, Iomega, and major advertising agencies. Early in his career Adam was with the Cleveland Indians traveling with the Big League team as a Video Coach.
Joe manages business development at Treeline and also helps manage projects that have complex infrastructure. Having created multiple successful software products, he understands the business behind great technology. He is probably best known as the CEO and co-founder of Miva, an e-commerce leader that he sold to a mid-cap public company. Early in his career at TeamLink Corp., he designed a client/server technology that was, among other things, used as the basis for the Integrated Subcontractor Management of the Tomahawk Cruise Missile program at General Dynamics.
At Treeline Geoff works with new and existing clients to gather business requirements and goals, to which he generates actionable plans for production kickoff of business workflow solutions. Geoff specializes in enterprise sales and business process technology integration, integrating forward facing technology within legacy business workflows. Geoff has over 8 years of experience working in Apple’s corporate offices in a range of positions from sales to internal support. While on a break from Apple, Geoff also worked with Jake at Motive Interactive managing advertising inventory fulfillment.
Carter manages product strategy, technical planning and project execution for Treeline across native applications to HTML5 web applications. He is able to quantify business goals and implement consumer-facing strategies that drive conversions by leveraging product value propositions to meet user desires. Prior to Treeline Carter focused on product development at Venture-backed Mogul, a transaction based mobile consumer loyalty and rewards business. At Mojo Pages he was responsible for product marketing and implementation of gaming mechanics.
Digital Product Manager
At Treeline Thomas manages the product development lifecycle for both internal innovative and large scale client solutions. His experience in technical planning combined with his background in user experience design allows him to inject a hands on holistic approach to the interactive projects Treeline takes on. Drawing from system implementations with large corporations like ESPN, MTV, and The Active Network, big picture is something he helps every client re-imagine. Prior to Treeline Thomas spent his time in the agency world and on the front lines for Apple.