About Us

Our Company

Whether you’re ready to build your business from scratch, or simply incubate and test something different, Treeline has the experience and flexibility to help you launch your product.

With nearly 15 years of experience in hardware and software, and a full-stack team of developers, designers, engineers, and strategists, Treeline has built everything from mobile apps to wearables, iOT solutions with custom hardware and embedded systems, to complex web applications. Together with your vision and our talented team of experts, we’re here to build your dream into a functional product.

Companies come to Treeline for creative breakthroughs and technical leaps forward. Some of our clients are startups looking to supplement their processes with experienced mentorship and developers on hand. Others are enterprise companies seeking out Treeline’s fresh perspective and ingenuity, hitting the ground running with our agile approach, lightning fast problem solving, and ample resources.

Our unique role allows us to shape shift and take on projects of all sizes and budgets. We have offices both in sunny San Diego and in historical Krakow, Poland, and can adapt to the needs of customers accordingly, abroad and locally. And Treeline’s clients work across a wide market of industries, ranging from action sports to transportation, industrial monitoring to aeronautics, medical equipment to beauty, and so much more. Be sure to check out our case studies for in depth examples!

Treeline’s mission is to profoundly change how people interact with the world around them, while remaining true to our roots of running at startup speed

Leadership

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  Carter Casner

  General Manager

  Carter Casner has worked in many different roles across the production team at Treeline since joining in 2012. His experience in project and product management brings immense value to the discipline and structure of how Treeline approaches projects of varying size and scope. The team's agile approach and dedication can be attributed to Carter's day to day leadership.

  Prior to Treeline, Carter worked for a venture-backed San Diego startup in the mobile transaction consumer loyalty/rewards space. Carter's diverse background in product development brings a unique perspective to his management style, demanding measurable benchmarks from his team and ensuring the highest quality communication with Treeline's clients. While managing daily aspects of the business Carter has grown Treeline 4x and opened up their first international office in Krakow!

  In his spare time Carter loves skiing, surfing, spear fishing, and spending time trying to get his Family to love those things as well.

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  Tom Gabriele

  Head of Finance and Strategy

  Tom Gabriele, brings two decades of Corporate and Product Strategy, Management Consulting, Finance and Start up experience to Treeline Interactive. As an entrepreneur and consultant, Tom has successfully helped launch advertising & software solutions for large cap public companies, (News Corp and Experian), Real Estate Professionals, (HomeWayz), and various digital start-up companies from VR to eCommerce.

  He enjoys bringing an analytical strategic approach driving product market fit and scale for the executive suite and business leaders.

  Tom majored in Astrophysics and Molecular Cell Biology at UC Berkeley (1996) and received his MBA from the University of Chicago, Booth School of Business (2002).

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  Mark Adkins

  VP of Engineering

  Mark is a seasoned technical leader with over 15 years experience building software and hardware projects in the commercial and public sectors. Mark has led successful launches of several platforms utilizing modern languages and frameworks across many technical domains including IIoT (Industrial Internet of Things), medtech, robotics, and telematics. Mark brings a strong engineering background with a master’s degree (Electrical Engineering) from Rutgers University with a focus in Computer Vision

  While at Treeline Mark leads technical architecture, development, and integration with a focus on building scalable, well-architected software and hardware. As the Director of Engineering Mark defines company engineering policies including coding standards, development and deployment workflows (CI/CD), and overall quality of engineering output.

  While he is not coding Mark likes to spend time with his family by traveling the world and enjoying the outdoors. Mark is an avid snowboarder, sailor, skateboarder and runner.

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  Thomas Minaai

  VP of Product Strategy

  Thomas Minaai leads the product development lifecycle and strategic approach for Treeline's projects. His experience in technical planning and background in user experience design make him an invaluable asset to the leadership team. Thomas’ use of design thinking helps come up with strategic and creative solutions throughout the company.

  Thomas has a talent for helping clients progress creatively while achieving business objectives by leading ongoing project strategy documentation and progress messaging for internal and client facing projects.

  His experience includes system implementations for global clients like ESPN, MTV, and The Active Network. Thomas uses his passion for music, concerts, art galleries to fuel his creative solutions.

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  Anna Królikowska

  VP of Operations for Poland

  Anna has lead teams at both Fortune 500 companies and cutting-edge tech start-ups before joining Treeline to head our European office operations. She is a Certified Scrum Master, lifelong learner, and agile teacher who is unmatched at managing organizations in high growth environments. Anna speaks publicly on organisational culture, diversity and inclusion.