About Us

Carter Casner

General Manager

Carter Casner has worked in many different roles across the production team at Treeline since joining in 2012. His experience in project and product management brings immense value to the discipline and structure of how Treeline approaches projects of varying size and scope. The team's agile approach and dedication can be attributed to Carter's day to day leadership.

Prior to Treeline, Carter worked for a venture-backed San Diego startup in the mobile transaction consumer loyalty/rewards space. Carter's diverse background in product development brings a unique perspective to his management style, demanding measurable benchmarks from his team and ensuring the highest quality communication with Treeline's clients. While managing daily aspects of the business Carter has grown Treeline 4x and opened up their first international office in Krakow!

In his spare time Carter loves skiing, surfing, spear fishing, and spending time trying to get his Family to love those things as well.

Tom Gabriele

Head of Finance and Strategy

Tom Gabriele, brings two decades of Corporate and Product Strategy, Management Consulting, Finance and Start up experience to Treeline Interactive. As an entrepreneur and consultant, Tom has successfully helped launch advertising & software solutions for large cap public companies, (News Corp and Experian), Real Estate Professionals, (HomeWayz), and various digital start-up companies from VR to eCommerce.

He enjoys bringing an analytical strategic approach driving product market fit and scale for the executive suite and business leaders.

Tom majored in Astrophysics and Molecular Cell Biology at UC Berkeley (1996) and received his MBA from the University of Chicago, Booth School of Business (2002).

Mark Adkins

VP of Engineering

Mark is a seasoned technical leader with over 15 years experience building software and hardware projects in the commercial and public sectors. Mark has led successful launches of several platforms utilizing modern languages and frameworks across many technical domains including IIoT (Industrial Internet of Things), medtech, robotics, and telematics. Mark brings a strong engineering background with a master’s degree (Electrical Engineering) from Rutgers University with a focus in Computer Vision

While at Treeline Mark leads technical architecture, development, and integration with a focus on building scalable, well-architected software and hardware. As the Director of Engineering Mark defines company engineering policies including coding standards, development and deployment workflows (CI/CD), and overall quality of engineering output.

While he is not coding Mark likes to spend time with his family by traveling the world and enjoying the outdoors. Mark is an avid snowboarder, sailor, skateboarder and runner.

Thomas Minaai

VP of Product Strategy

Thomas Minaai leads the product development lifecycle and strategic approach for Treeline's projects. His experience in technical planning and background in user experience design make him an invaluable asset to the leadership team. Thomas’ use of design thinking helps come up with strategic and creative solutions throughout the company.

Thomas has a talent for helping clients progress creatively while achieving business objectives by leading ongoing project strategy documentation and progress messaging for internal and client facing projects.

His experience includes system implementations for global clients like ESPN, MTV, and The Active Network. Thomas uses his passion for music, concerts, art galleries to fuel his creative solutions.

Anna Królikowska

VP of Operations for Poland

Anna has lead teams at both Fortune 500 companies and cutting-edge tech start-ups before joining Treeline to head our European office operations. She is a Certified Scrum Master, lifelong learner, and agile teacher who is unmatched at managing organizations in high growth environments. Anna speaks publicly on organizational culture, diversity and inclusion.